Although every sport is different, the factors that make a great team are the same. Any great sports team, be it Real Madrid or an under 10’s Sunday league will have certain characteristics that keep them on the ball (no pun intended). Here’s a roundup of what we believe makes a successful sports team.

What Makes a successful Sports Team

1. A strong leader

First and foremost, behind every successful team is a strong leader. This is the person responsible for providing direction and boosting morale when it’s low. The coach sets the overall pace of all games and provides the crucial pre match talk. This is key for providing players with important tactics and any things to look out for with the opponent. The leader should always be clear on the team vision and provide positive goals that are realistic.

Coaches should also be able to take control in sticky situations. Sport is never going to be an easy ride and there will be tough times along the way but a strong leader will show persistence and keep the team driven. Think Brian Clough and Nottingham Forest…

2. Communication

A successful team has to communicate. It’s no good just listening to the leader and never sharing any concerns or asking questions. Team members must feel that they are comfortable and able to communicate with everyone. It’s the responsibility of the team member to give any updates, key points of concern or new ideas – this shouldn’t just fall with the leader.

This should also continue outside of the dressing room. If you watch a professional sports team, they communicate through the whole game whether that’s through hand signals or speech – make sure your team does this proactively when playing.

What Makes a successful Sports Team

3. Trust

To be successful, there has to be a strong sense of trust across the whole team. Players should be able to rest assured that everyone is pulling their weight for the good of the team. There can’t be any weak links or signs of mistrust as this will impact camaraderie and overall effectiveness. When there’s trust, teams are cohesive and more wins will be sure to follow.

4. Have well defined roles

Everyone has strengths and weaknesses and it’s important that teams understand where they lie and define roles accordingly. For example, you’d never see Lionel Messi in goal just like you’d be shocked to find David De Gea playing up front. Know your team and understand where each member thrives. These roles must then be communicated so all players are crystal clear on their position and how that works with the wider team.

5. Having a kit

A ‘proper kit’ can make all the difference when it comes to team success. Wearing team colours can really change a team’s psyche adding confidence and a real sense of solidarity. There’s plenty of research showing how kits can also impact the opposition with red perceived as showing dominance and overall control. Here’s a nifty little article to help you choose the right kit for your team.

We’re proud to supply sports kit for a number of teams across the UK, including various University Sports Teams. As well as providing the kit, we offer bespoke sports embroidery, to really give you the professional edge.

What Makes a successful Sports Team

5. Make it Fun!

Last but definitely not least – a successful team should have fun. People don’t respond well to things they find mundane so there must be a definite sense of enjoyment involved. Yes sport can be gruelling and at times physically draining so there has to be balance. Holding regular socials will provide some key bonding time and bolster overall morale. Afterall, teams who play together, stay together!

In the world of sports there are constantly new sportspeople making names for themselves in their respective fields. For sports fans, seeing these upcoming stars beginning their (hopefully) long careers can be quite thrilling.

There are many rising stars from the UK to watch in 2017/18.

Laura Muir

(Image by BBC)

Laura Muir, 24, has made quite an impression in the athletics world in recent times. From Scotland, Muir competes in various running events ranging from 1000m to 5000m with particular success in the 1500m. Muir has set five British records and two European records since the 2016 Summer Olympics in Rio. Balancing athletics and veterinarian studies can be challenging, but Muir seems more than up to it.

Joe Clarke

(Image courtesy of BBC/Getty Images)

In the Cricket world, Joe Clarke, 21, has been deemed by many to be the top young player and the next big thing. Currently playing for the Worcestershire County Cricket Club, Clarke takes on roles as batsman and wicket-keeper. He is often compared to Joe Root as they were both selected as batsmen during their teens. Will he live up to the hype? Time will tell.

Owain Doull

Cyclist Owain Doull, 24, made history when he became the first Welsh-speaking athlete to win gold. The Cardiff-born athlete did this in the 2016 Olympic Games in Rio in the Team Pursuit event. Known for his endurance, Doull has also won medals at the Commonwealth Youth Games, the UEC European Track Championships, the UCI Track Cycling World Cup and the Commonwealth Games. Without signs of stopping, Doull continues to compete and impress.

Jodie Burrage

Jodie Burrage, 18, may not be a household name, but she is certainly working hard to make her impression in tennis. She shows much strength and determination as she has come back from ankle surgeries and still does very well in school. Burrage competes in both singles and doubles matches. She shows promise for British tennis as she moves up from the junior level.

Jadon Sancho

At only 17 years of age, Jadon Sancho of London has already made an impression in the football world. In the UEFA European Under-17 Championship in May 2017 Sancho was awarded Golden Player for his performance and reached the finals. He is currently playing forward for the German football club Borussia Dortmund. Despite some controversy regarding his departure from Manchester City, Sancho is certainly a footballer to watch as his skill is undeniable.

Jordan Smith

British golfer Jordan Smith, 24, turned pro in 2014 and quickly reached the top of both the EuroPro Tour’s and Challenge Tour’s Order of Merit, earning a spot on the 2017 European Tour. This Wiltshire-born athlete most recently won the Porsche European Open in July 2017 and shows much promise.

Joe Marchant

Joe Marchant, 21, of Winchester made quite an impression on the international rugby world when he played for England at the U20 and U18 level. Marchant has also been part of various senior England training camps. He currently plays centre for the Harlequins in the rugby union and is regarded as being part of the next generation of UK rugby stars.

We hope you’ve enjoyed reading about some of the upcoming talent the UK has to offer, we know that we’re immensely proud of them all. If you’re a sportsperson, or part of a team, we offer teamwear embroidery, take a look and let us know about your needs.

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It’s no secret that the success of your business depends largely on how you promote it.

A company’s performance will never be outstanding if Marketing plays an important role in the success of a business. Employing the right marketing strategy for your business equals success.

Over the years, businesses have tried their best to market their products using different channels. This led to a huge the shift from traditional advertising to modern techniques that are powered by technology and can reach more people.

Even with the new marketing strategies, the old school ways of promoting a business are still very effective for service, manufacturing and merchandising businesses among others.

The old school ways are effective, but to succeed you have to be very creative. Some of the traditional methods that you can use to promote your business include:


Referrals are one of the biggest drivers of new business for any company.

You can ask your friends and relatives to refer clients to you. Your customers may also know other people who are interested in your business but may be reluctant to refer them.

So, talk to them often, ask for referrals and encourage them to share their experience with others.According to researchers at Wharton and Goethe University, referred customers are the most loyal and the lifetime value of a referral client is 16% higher. New York Times shows that referrals account for 65% of new business. By encouraging referrals from your customer and friends, you will be able to earn a good number of loyal clients.

Embroidered workwear

A professional look creates a good impression for your business. Having your brand and logo embroidered on your workwear is another effective old school marketing strategy for your business.

A great advantage of embroidered workwear is that it provides more durability compared to printing. Embroidered workwear gives your workforce a strong identity. You can invest in embroidered polo shirts, bags and caps. Both logos and texts can be sewn on the garment.

Embroidered garments are most appropriate for businesses where the staff members have to dress in uniforms. Companies in the construction, home improvement and any kind of field-based services industries can do really well from having embroidered workwear.

Screen printing

Embroidered T Shirts for MalesScreen printed t-shirts are another great way to promote your business. Screen printing allows large and bold designs to be printed to show off your branding. Screen printed garments can draw attention even from a distance. It can be done for T-shirts, Hoodies, polo shirts and Hi-vis jackets amongst others. Screen printed garments are highly effective marketing tools that can be worn to business events, sporting events or just on a regular day. Your business gets great exposure when people read what is printed on the t-shirt. Since the garment is durable, it will carry and promote your brand for quite some time. Screen printing for advertisement using colors and fonts that are simple and easy to read from a distance.

Screen printed garments are highly effective marketing tools that can be worn to business events, sporting events or just on a regular day. Your business gets great exposure when people read what is printed on the t-shirt.

When incorporating screen printing into your marketing efforts, make sure you use large lettering and clear, recognisable combinations of colours.


It’s easy to forget amongst all the chatter about online marketing that some of the old school methods can be ultra effective, especially for local companies.

At Premier Embroidery, we offer an unparalleled embroidery service for customers across the UK. We’ve worked with huge brands such as KFC, Royal Mail and even the Ministry of Defence, but we still have time to work with smaller companies.

We offer a huge range of embroidered and printed products, including embroidered t-shirts, embroidered polo shirts, embroidered hoodies and even embroidered teamwear.

Give us a call on 0115 986 1988 to discuss your embroidery needs and we’ll be happy to help.

Welcome to our brand new website, we hope that you find it easy to use and that it answers any questions that you may have.

Premier Embroidery have offered  embroidery services to local and national businesses since our formation in 2000. We have quickly risen to the challenges of working with small and large clients and have consequently built a strong reputation for quality workmanship and fast turnaround times.

Some of the services we offer include:

If you need any help, please give us a call and we’ll be glad to assist:0115 986 1988

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