How to use embroidered & printed workwear to market your business

It’s no secret that the success of your business depends largely on how you promote it.

A company’s performance will never be outstanding if Marketing plays an important role in the success of a business. Employing the right marketing strategy for your business equals success.

Over the years, businesses have tried their best to market their products using different channels. This led to a huge the shift from traditional advertising to modern techniques that are powered by technology and can reach more people.

Even with the new marketing strategies, the old school ways of promoting a business are still very effective for service, manufacturing and merchandising businesses among others.

The old school ways are effective, but to succeed you have to be very creative. Some of the traditional methods that you can use to promote your business include:

Referrals

Referrals are one of the biggest drivers of new business for any company.

You can ask your friends and relatives to refer clients to you. Your customers may also know other people who are interested in your business but may be reluctant to refer them.

So, talk to them often, ask for referrals and encourage them to share their experience with others.According to researchers at Wharton and Goethe University, referred customers are the most loyal and the lifetime value of a referral client is 16% higher. New York Times shows that referrals account for 65% of new business. By encouraging referrals from your customer and friends, you will be able to earn a good number of loyal clients.

Embroidered workwear

A professional look creates a good impression for your business. Having your brand and logo embroidered on your workwear is another effective old school marketing strategy for your business.

A great advantage of embroidered workwear is that it provides more durability compared to printing. Embroidered workwear gives your workforce a strong identity. You can invest in embroidered polo shirts, bags and caps. Both logos and texts can be sewn on the garment.

Embroidered garments are most appropriate for businesses where the staff members have to dress in uniforms. Companies in the construction, home improvement and any kind of field-based services industries can do really well from having embroidered workwear.

Screen printing

Screen printed t-shirts are another great way to promote your business. Screen printing allows large and bold designs to be printed to show off your branding. Screen printed garments can draw attention even from a distance. It can be done for T-shirts, Hoodies, polo shirts and Hi-vis jackets amongst others. Screen printed garments are highly effective marketing tools that can be worn to business events, sporting events or just on a regular day. Your business gets great exposure when people read what is printed on the t-shirt. Since the garment is durable, it will carry and promote your brand for quite some time. Screen printing for advertisement using colors and fonts that are simple and easy to read from a distance.

Screen printed garments are highly effective marketing tools that can be worn to business events, sporting events or just on a regular day. Your business gets great exposure when people read what is printed on the t-shirt.

When incorporating screen printing into your marketing efforts, make sure you use large lettering and clear, recognisable combinations of colours.

Conclusion

It’s easy to forget amongst all the chatter about online marketing that some of the old school methods can be ultra effective, especially for local companies.

At Premier Embroidery, we offer an unparalleled embroidery service for customers across the UK. We’ve worked with huge brands such as KFC, Royal Mail and even the Ministry of Defence, but we still have time to work with smaller companies.

We offer a huge range of embroidered and printed products, including embroidered t-shirts, embroidered polo shirts, embroidered hoodies and even embroidered teamwear.

Give us a call on 0115 986 1988 to discuss your embroidery needs and we’ll be happy to help.