Four Ways Promotional Clothing can Benefit Your Business

Whether you’re a customer facing business or not, promotional clothing can really make an impact. Think about the last time you noticed a logo or some branding that really stood out. It was probably in the last few hours – sportswear at the gym, a coffee cup, a lorry – you get the gist. You may not realise it but subconsciously you notice them.

Promotional clothing therefore presents a great opportunity for businesses. If your staff are customer facing, it will automatically boost the amount your customers see and interact with your brand. It’s also a great way of airing your brand message and showing how you want your company to be perceived. So, without further ado, here’s four ways promotional clothing can benefit your business.


1. It increases brand visibility

Advertising is the name of the game when it comes to growing a business so getting your brand out there is crucial. Think about how often you take in the brand or design of what someone is wearing. Whether it’s a sports brand or a business logo, you see it – consciously or subconsciously.

Depending on the nature of your business, your staff could speak to anywhere from five to 1,000 plus people each day. If you don’t have branded clothing that’s one big missed opportunity. Taking advantage of this exposure will help raise the profile of your brand.

2. It gives a sense of credibility

Presentation is everything, you know the phrase, ‘first impressions count.’ Promotional clothing can therefore really help to set your business apart from the competition. Kitting out your team with clothing that bears your logo looks professional. It shows customers that you are conscious about presentation and therefore enhances your overall credibility as a business.

Promotional clothing will also help your team look professional, knowledgeable and ready for business. It’s not only perfect for day to day wear but also for any exhibitions or trade shows you attend as a team.

3. It helps staff unity

Ever seen players on a sports team wear a different kits? Didn’t think so. There’s a deeper meaning behind employees wearing the same colour/design and that’s unity. A sense of togetherness and common goal.

Unity boosts morale and enhances communication amongst a team. It’s about creating a culture appropriate to the brand which resonates through every member of the team.

4. It helps to convey your company message

Whether you operate in the hospitality sector or own a plumbing business, promotional clothing can say a lot about your brand. It’s often the first impression a customer gets and can leave a lasting impact. If your employees are always well presented and smart, it gives an excellent sense of professionalism.

This is also true for more hands on jobs such as decorators and electricians. If their clothing shows they are dressed appropriately with all the relevant safety gear, the client is more likely to trust them.

Conveying a your company values well through branded clothing can be an important factor in repeat business. However, this must be done well. It’s no good if your employees neglect your uniform standards and fail to look professional. Get this right and you could really boost your business.

If you’d like some more advice on branded uniforms or to purchase your own, we’d love to help. Call us on 0115 986 1988 or visit our contact page.